Education is one of the largest investments America makes in reducing poverty and promoting economic mobility. From this perspective, education is perceived by many as a long-term strategy for achieving individual, family, and intergenerational prosperity; a tool for increasing overall productivity; and an engine of economic growth on which our collective fortunes depend. However, like poverty policies in America, education policies have largely focused on providing children with enough financial aid to survive, not enough to thrive. This brief will argue that to deliver on the promise of money, we posit that a better notion of free is to provide low-income and underserved students with targeted ongoing deposits into a Children’s Savings Account from an early age. Further, we should consider integrating this long-term strategy with a long-term education investment, like College Promise (frequently referred to as “free college”) programs, to reverse this damaging trend, build a college going culture within families and their communities, and remove economic barriers to higher education and adult success.